• Conceptualization & The Pitch

  I distill representation of brands and products to their core meanings, develop creative stories around these meanings and sell my clients on these stories. You might call me a story seller. What makes me most valuable however is my understanding of marketing as a business. Creativity that doesn't address the bottom line is simply entertainment for which there are galleries and movie screens.

• Strategic Planning & Client Advocacy

  I strive to become an expert on all projects and brands I work on. This means asking the right questions and knowing how to research effectively. It also means a willingness to explore unconventional ideas in the search for kernels of honesty that make good marketing stories. When this is developed with the client's best intentions in mind, it's something worth fighting for.

• Design & Production

  My background is in design and production. Having worked hands-on on every facet of digital, video, 3D, print and interactive, I know what I am talking about. This gives me a distinct advantage as a director both internally and with clients as I can lead in real-time with creative and technical solutions and ultimately build trusting relationships.